With the increasing impression of media in our society,
politics is affected as much as any other section of our culture. I will
discuss here how media in Pakistan influences the four models of mass media
described in the reading. According to the pluralist model, media in Pakistan
is becoming very efficient in political debates and discussions. Not entirely,
but media has very well managed to enhance the democratic awareness in the
country. News channels are promoting open political discussions with the common
man to let the rulers know the perspective of the people.
Market model suggest that media does not impose its own
views but as we have experienced in the recent elections as well, media in
Pakistan is prejudiced and also reflects the views of only certain political
representatives. This issue is a very hot topic in Pakistan these days.
Elite value model is not entirely followed by our media.
Every news channel, entertainment channel or sport channel has its own
particular way of representing certain groups and classes. Some channels are
complete representatives of common man.
Dominant ideology model is very dominant in the media of our
country. Most of the news showed to the viewers and the information provided to
the people is in line with the interests of major corporations, influential
groups and political parties.
2 comments:
The problem is that with the privatization of media, these centres have become increasingly profit centric, which creates divorce between motives and reason as to why the media should be private in the first place. To rid it of government bias (not that it has had an unbiased affect with privatization) we have seen increasing influence of wealthy businessmen and government officials, and also cases of bribery as the much heated debate on Mubashir Luqman. With such instances in view, the condition of the Pakistani media's progress and its privatization puts the Pakistani community into a rather skeptical state.
I would like to add on to Faseeh's point that even the privatisation of media can be a very dangerous thing especially in the international arena.
An example of this is Robert Murdoch, owner of the second largest media conglomerate of the United States.
http://en.m.wikipedia.org/wiki/News_Corporation
Through this conglomerate he has acquired the simplest tool to reach out and influence the political views of almost every American household member without them even knowing it.
Therefore, the monopolisation of the media in any of the four models will always have the potential to do more harm than good.
Post a Comment