Media; perhaps the only enemy
Pakistan cannot defeat with the threat of nuking. Pakistan is a culturally rich
state, drowning in nationalism, but attacked by the media. Call me an optimist,
but despite the never ending adversities Pakistan has been through, there will
come a time when Pakistan will be a proud prosperous state. The only way,
however, it can become its long awaited esteemed self is by altering the way
the media portrays Pakistan.
Be it the Pakistani media, or the
international one; Pakistan is represented by its unfortunate natural
disasters, territorial conflicts, failed government representations, and
terrorism; Pakistan needs not a pity party, but an awakening and recognition of
its potential. This can only be achieved through the media; which never seems
to be optimistic about Pakistan's conditions, taking away any hope that its
nationalists have of it. This can be explained through the The "Magic Bullet" theory; which graphically
assumes that the media's message is a bullet fired from the "media
gun" into the viewer's "head". It suggests that the media
injects its messages straight into the passive audience. This
passive audience is immediately affected by these messages. The public
essentially cannot escape from the media's influence, and is therefore
considered a "sitting duck". Models suggest that the public is
vulnerable to the messages shot at them because of the limited communication
tools and the studies of the media's effects on the masses at the time. It
means the media explores information in such a way that it injects in the mind
of audiences as bullets.
This theory accurately represents
the state of the Pakistani optimism throughout the world. Whatever the media
tells the people, they believe, and rather allow it to become their
reality. What needs to be done is that the people of Pakistan need to
understand this, and change it. Once the influence of the media is demolished
and rather replaced by a more positive portrayal, Pakistan will flourish into
the state that it was always destined to become.
I agree with your point that our media is biased and represents certain ideologies, views and ideas. The focus of media is more on Pakistan's weakness rather than to present positive side. Moreover, our media is mainly based on notion of criticism and does not give any fruitful solutions.
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